End-user experience engineering
We build the layer people actually use.
Your ERP, CRM and HR platforms hold the data. SyngyMAXIM builds the portals, chatbots, voice agents, mobile apps and analytics that let students, patients, customers and employees use it, integrated with the systems you already run.
The idea
The systems are in place. The experience is not.
Enterprises have spent two decades buying systems of record. The people who depend on them still meet a set of logins, forms and queues.
Systems of record
SAP, Oracle, Sage, Xero, Salesforce, hospital, student and banking systems, and ERPs built in-house. Accurate, essential and built for the department that bought them.
The experience layer
Portals, conversational chatbots, voice agents, mobile apps, analytics and overlay solutions, integrated with the systems beneath. This is what SyngyMAXIM builds.
People
Students, patients, doctors, staff, executives, customers, bidders and employees, who need to finish a task in the time they have.
The layer
Six ways to reach the same record.
Every channel is a view of one integrated source, so the answer a person hears is the answer they read.
Portals
Self-service front doors for students, patients, customers, employees and vendors.
ExploreChannelConversational chatbots
Assistants that answer from your systems of record and hand over to people when they should.
ExploreChannelVoice agents
Spoken access for callers and for people whose hands are busy.
ExploreChannelMobile apps
Native and cross-platform apps on Android and iOS.
ExploreChannelAnalytics
Dashboards and reports on Qlik, Tableau and Power BI, shaped for the person reading them.
ExploreChannelOverlay solutions
Layers added on top of ERPs, CRMs and HR systems without disturbing them.
ExploreIntegrations
Built on top of what you run.
We read from and write to your systems of record and leave them in place.
Industries
Designed around the person, not the department.
Each industry has its own people, and each person has a different job to do.
Healthcare
Patient · Doctor · Staff · CXO experiences
ExploreIndustryEducation (EdTech)
Student experiences, K-12 to alumni
ExploreIndustryBanking & Finance
Customer · Staff experiences
ExploreIndustryRetail & eCommerce
Shopper · Seller and partner experiences
ExploreIndustryEnterprise
Employee · Service and partner experiences
ExploreSMAX 5.0 · A vertical educational cloud
From admissions to graduation, without writing code.
A no-code enabled platform that drives every student through five offerings: Acquire, Educate, Transform, Engage and Record.
Case studies
Experiences in production.
30 case studies across five industries, written up in full.
Unified Patient Experience App
A multilingual patient app for appointments, medications, reports and visit status.
- Mobile app
- Patient portal
Student Information System with Integrated LMS
A unified student system for students, registrars, faculty and heads of department.
- Portal
- Mobile app
- No-code platform
eKYC Onboarding Portals
Identity capture and verification journeys that a customer can complete alone, and a review desk that can trust the result.
- Customer portal
- Mobile web
- Staff review console
eTendering Systems
Tender publication, bidding, evaluation and award on one auditable workflow, for bidders and for the procurement team.
- Bidder portal
- Evaluation console
Employee Self Service (ESS) Portals
Self-service portals for the workforce, connected to the HR, payroll and ERP platforms each enterprise already runs.
- Employee portal
- Mobile app
- Approval workflow
BellPlus Media: Digital Out-of-Home Advertising
A DOOH platform that lets property holders push advertisements to screens and lets advertisers follow their campaigns.
- Mobile app
- Reporting portal
- Digital signage
Engagement models
Three ways to work together.
From outsourced product development to a development centre you can eventually own.
Clients
Trusted by organizations in four regions.

In the news
EC-Council partners with SyngyMAXIM to help the Middle East and Africa build cyber infrastructure.
Milestones
Firsts that shaped the market.
First touchless, geo-fenced time and attendance system
Released in March 2020 to replace biometric devices in Saudi Arabia.
Finalists for Special Olympics smart watches
Finalists to supply smart watches to the Special Olympics, Abu Dhabi, in collaboration with KPMG.
Pioneers in higher education digital transformation
Systems made compliant to the CHEDS ministry for UAE and the MOHE ministry for Saudi Arabia.
Resources
Watch and learn.
Webinars and product videos from our YouTube channels.
Webinars
Recorded sessions from the SyngyMAXIM channel.
ExploreYouTubeSMAX Student Information System
Product videos and business cases for our SIS.
ExploreTell us who your users are.
Describe the people who struggle with your systems today. We will come back with the experience we would build for them and the integrations it needs.